Launched in 2010, Instagram started as a photo-sharing app. Over the years, it became a widely popular platform for users to share their thoughts and ideas in the form of photos and videos. More than 200 million businesses have set up their Instagram accounts to influence their current and potential customers into buying their products.
However, marketing on Instagram is not a piece of cake! You need to learn various tips and techniques that allow businesses to promote their products.
Check out the best tips for Instagram marketing listed below:
Build Your Profile
Think of your target audience as people who are unaware of your brand and products. Now, what kind of impression do you want to give to your potential customers?
Start with your bio. Within 150 characters, you should write a compelling description that perfectly defines your brand and its purpose. Avoid using too many words. To make it more effective, add the link to your online store to direct your potential customers to your product page. But, make sure you insert a shorter link using Bitly, ClickMeter, or Linktree to monitor the number of clicks, views, and conversions on your website.
In addition, by adding 1-2 hashtags, you can express your brand or qualities that make it different from the other brands. For example, if you sell gluten-free cookies, you can add #glutenfree to your bio.
Use Marketing Tools
Instagram offers access to a free marketing tool known as Insights. Through Insights, you can view all the information related to your audience, including the number of impressions, engagement levels, and metrics related to your paid activities.
To view your Instagram account’s insights, visit your profile and tap the Insights icon. Under the Overview section, tap the metrics of your posts to see a detailed breakdown of your content.
If you want to schedule your posts before publishing them to your Instagram account, use
Search Engine Optimization
Search Engine Optimization (SEO) is the best strategy to make your Instagram profile more discoverable among the rest of the brand profiles. Instagram’s algorithm allows your account to appear in the top search results if you add the right keywords and phrases to your posts’ captions, tags, and bio of your profile.
However, when there are multiple results with similar keywords, then the number of likes, comments, shares, and followers determine where your content lies among the rest of the posts on Instagram.
Similarly, you can optimize your Instagram profile by adding keywords to your username. For example, if you are running an online clothing store, make sure you add the word “clothing” to your username and profile name on Instagram. Using specific keywords to your details will help your profile rank better in search results.
With MetroNet internet, you can carry out any online tasks, including keyword researching to take your Instagram account to the next level.
Work On Your Content
To ensure that your profile appears consistent with your audience, you should work on the quality of your posts. See if the content you are publishing aligns with your niche or not. Since Instagram allows you to add up to 30 hashtags in a single post, you can make use of this feature to maximize engagement on your posts.
If you want to add more hashtags or distribute the current hashtags evenly, include them in the comments section of your posts. By inserting hashtags in the first comment, your caption will gain a lot more attention than the rest of your posts.
To increase the longevity of your posts, share them in the form of a carousel. You can add up to 10 different photos or videos within a single carousel post. When potential followers come across your carousel posts, they will stay hooked to your posts to see what comes next in the slides. Moreover, MetroNet allows you to upload your carousels within a few seconds. So, grab this opportunity to sign up for its monthly internet plans.
Besides, you should add closed captions to your stories and reels. This way, you will keep your viewers entertained even if they can’t find headphones to play your videos in public places or at work. In addition, it is a great way to update your followers with hearing issues to understand what is being said in your videos.
Keeping up with the latest Instagram marketing trends is not challenging anymore. Follow our suggestions listed above to upgrade your brand profile on Instagram.
Infographic Created by Clover, Best-In-Class Full Service Restaurant POS System