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March 21, 2018
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Investment of time, energy and money in lead generation is critical for sales growth in the automotive industry. CRM offers plethora of features and functionality that positively improves customer relationship and sales generation.

Ensures Accountability

Looking at today’s dealership, eighty percentage of leads are received from the Internet or phone. This implies that this percentage of business depends on the ability of salesperson to fix appointments. This help in driving people to the showroom. In those cases, dealer CRM becomes very significant in efficient management of these procedures.

This results in increasing personal income and enabling salespeople to work in an efficient, organized, timely manner. With this remarkable customer relationship management solution, manager has quick and easy access to reports to supervise all activities, assisting coach and motivating salesperson.

Tracking opportunities

Improper recording of the customer personal and sales data into the CRM software, adversely impact marketing efforts and return of investment reports. To enhance accountability, CRM provides reporting utility to its users. A business uses these reports to precisely track new opportunities that salespeople are inputting into the CRM software.

Tracking phone calls

CRM is effectively integrated with the phone system. This helps it in tracking outbound phone calls. Facility to record the calls proves to be beneficial in management of quality and training. Improper handling of outbound and inbound calls by salespeople ultimately impacts the rate of conversion.

Pipeline management

One of the reasons that make a business successful is efficient pipeline management. When salespeople fail to prospect, it makes the pipeline to run dry. So, utilization of CRM software helps a salesperson to know the kind of calls they are making. This method follows up to hide those customers that failed to work for the business.

Activity Reports

Dealership that doesn’t use CRM often shows an issue with accountability. This acted as a hindrance that prevented an organization to achieve its goals. CRM tools provide a daily activity report that displays everything that the salesperson has performed in a day. This includes opportunities, calls, appointments, emails, talk time, etc. This software drastically enhanced their follow up procedure that brings up their sales significantly.+


CRM is one of the best ways that with the help of dealer-specific technology help salespeople to reach new heights. Thus, better organization of tasks and periodic evaluation of the progress of business operations with CRM, help in improvement of sales management.

Casey Kane

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