Peaceful Valley Farm Is Pioneer in Organic Field
Published May 27, 2009
Peaceful Valley Farm & Garden Supply has been around since 1976, which is basically when the organic growing movement began.
The Grass Valley-based company has gone from a small operation to one that sells more than 4,000 organic products and today has thousands of customers. It also has 40 full-time employees.
A third of Peaceful Valley’s annual revenue is generated from walkup customers to its store, while another third comes via Internet sales from its www.groworganic.com Web site. The other third is from catalog sales.
“Our catalog has become an institution in itself and has actually become required reading at some colleges that offer organic agriculture courses,” says Luke Giniella, marketing director. “Organic farming and gardening has certainly grown in interest, especially over the past 10 years, and we have been along for the entire ride.”
Organic agriculture involves growing food and plants while strictly limiting the use of synthetic fertilizers and synthetic pesticides.
This sustains the health of soils, ecosystems and people.
“For example, most people want to use fertilizers in their personal gardens, so we recommend natural products such as liquid kelp or liquid fish,” Giniella says.
Story by Kevin Litwin
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