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November 21, 2018
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Data theft and access to unauthorized data are global IT concerns across industries. In a time and age when you are trying to offer the best possible customer experience, balancing the needs of security and compliance with innovation might not be the easiest thing. In that context, customer identity management is a necessary aspect that businesses need to ponder on. As the name suggests, customer identity management, or Customer Identity and Access Management (CIAM), is all about ensuring security of data, profiles and information that customers and external partners share with your company. Here’s a quick take on some aspects.

Is customer identity management really relevant?

Digitization is real, and it’s happening faster than most people would have expected. Businesses are trying hard to offer digitized services, but a major roadblock in that department is the range of the security concerns. Customer data can be accessed by a considerable portion of internal users, workers and employees, and to add to that, hackers are only looking for new means and ways of theft and fraud. With customer identity management, all these aspects can be fixed, because the concern of such solutions to ensure complete protection and control of privacy data.

Understanding the concept

CIAM basically offers complete control to businesses with regards to customer data. You should be able to have the same level of security and access governance as for internal identities. This allows customers, partners and external people to engage with the company and become a part of it journey in the form as expected. There are identity suites available in the market for this, which incorporates all the required elements of IAM systems, included privilege accounts management and customer identity management. By restricting the use and access of customer data, it is possible to minimize thefts and security breaches that have been often traced back to the internal sources of the company. Studies reveal that more businesses are likely to invest in customer identity management in coming years, simply because it is a subject that cannot be ignored anymore.

Getting an Identity Suite

Today, Identity Suites are available in different packages, often inclusive of all elements that concern management of identities and governance. If your prime concern is just customer identity management, you can just opt for that, as well. The idea is to ensure that the module works for your company needs and checks for all the security and identity threats that might seem more relevant. It is also necessary to check if the Identity Suite creates a specific system, where customers are in control of what they share on their profile and minimizes the threats that are related to logins and usage of data.

Over the years, customer identity management has become more applicable than ever before, and it is only a matter of time that it becomes a norm for every small and large business. You can check online to find more on CIAM solutions and before selecting one, check what it can do for your business.

Casey Kane

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